Research and Planning

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Research and Planning

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3 Magazine Analysis High Fashion

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Image
The close-up shot of Ariana Grande takes up almost the whole cover. This is to draw the readers attention to her. The rise end scene is also more natural with Ariana wearing minimal makeup and it focuses on her rather than what she's wearing, it also ads to the minimalistic feel and colour scheme. The way she is styled could also be targeted to an AB 16-25 female audience because of the minimal style because it appears expensive and high end. Often women in this age category will dress in similar ways because it keels expensive and high fashion.  They also might replicate the style in the magazine cover because of its expensive and trendy look. The magazine title covers Grande's head but this doesn't draw the attention from her, the title being in red helps the reader to see the title as well. There is a good balance between the title and the image. The colours are also very classy, they are bright and high end, for example, red and black are royal colours. This can...
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Magazine Websites

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The website for Vogue is very sleek and simple. The title is clear and at the top of the page, it's also written in the famous Vogue font which is iconic for many people. There are 7 tabs under the title directing people to certain parts of the website. This makes it easier for people to use and also ads to the functionality and look of the site. There is then a grey bar that spreads across the top of the site that advertises a subscription for the Vogue newsletter, and despite it being advertisement, it's very minimal which keeps to the overall look. The top stories section takes up the majority of the site, because it is the actual content. There are then high quality pictures to go with the stories because it a high fashion magazine website. ELLE's website is slightly more crowded than Vogue's. Its layout includes more pictures however they are not as slick because they vary in size and have boarders. They also include an advertisement on the side bu...
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Perfect Audience Member Definition

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Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! Attuned to what’s happening in Leading Edge circles, it’s about keeping up with what’s cool but without all the hard work of creating it themselves. From the ubiquitous gap year alpaca jumper, to the MacBook Pro, Ugg boots and Hershel backpack, Aspirant Tribes are big consumers with strong brand affiliations. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. They need to be in the right place, at the right time, with the right people – although appealing to them may be challenging, those who do are rewarded with surprising brand loyalty. Everyone is a creator now, and Makers are the new Tumblr Kids as everyone is creating original content online and sharing it on social media; while many are also getting hands-on creative at home. So from DIY furniture and art to animation, there’s an explosion of creativity across the Main...
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