Research and Planning

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Research and Planning

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Magazine Websites

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The website for Vogue is very sleek and simple. The title is clear and at the top of the page, it's also written in the famous Vogue font which is iconic for many people. There are 7 tabs under the title directing people to certain parts of the website. This makes it easier for people to use and also ads to the functionality and look of the site. There is then a grey bar that spreads across the top of the site that advertises a subscription for the Vogue newsletter, and despite it being advertisement, it's very minimal which keeps to the overall look. The top stories section takes up the majority of the site, because it is the actual content. There are then high quality pictures to go with the stories because it a high fashion magazine website. ELLE's website is slightly more crowded than Vogue's. Its layout includes more pictures however they are not as slick because they vary in size and have boarders. They also include an advertisement on the side bu...
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Young and Rubicam's 4C's

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