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Perfect Audience Member Definition

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Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! Attuned to what’s happening in Leading Edge circles, it’s about keeping up with what’s cool but without all the hard work of creating it themselves. From the ubiquitous gap year alpaca jumper, to the MacBook Pro, Ugg boots and Hershel backpack, Aspirant Tribes are big consumers with strong brand affiliations. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. They need to be in the right place, at the right time, with the right people – although appealing to them may be challenging, those who do are rewarded with surprising brand loyalty. Everyone is a creator now, and Makers are the new Tumblr Kids as everyone is creating original content online and sharing it on social media; while many are also getting hands-on creative at home. So from DIY furniture and art to animation, there’s an explosion of creativity across the Main
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Young and Rubicam's 4C's

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The 4C's The 4C's stand for Cross Cultural Consumer Characterisation. This divides people in to 7 separate groups depending on their core motivation.  These 7 groups are: The Explorer These people look for a challenge or a discovery. They always want to be the people that try out new experiences and ideas. They try to look different and alternative from other people. Their core motivation is discovery.  The Aspirer  They are materialistic. They focus more on people's opinions and perceptions of them rather than their own values. They respond to other people's ideas of superficial appearances, personality and fashion etc. They think appearance is more than personality. Their core motivation is status.  The Succeeder  They have self confidence, are very organised and they have a very strong goal. They aspire to be successful and often have an aggressive attitude to life. Their core motivation is control. The Reformer They value their own judge
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Mood board

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Magazine Websites

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The website for Vogue is very sleek and simple. The title is clear and at the top of the page, it's also written in the famous Vogue font which is iconic for many people. There are 7 tabs under the title directing people to certain parts of the website. This makes it easier for people to use and also ads to the functionality and look of the site. There is then a grey bar that spreads across the top of the site that advertises a subscription for the Vogue newsletter, and despite it being advertisement, it's very minimal which keeps to the overall look. The top stories section takes up the majority of the site, because it is the actual content. There are then high quality pictures to go with the stories because it a high fashion magazine website. ELLE's website is slightly more crowded than Vogue's. Its layout includes more pictures however they are not as slick because they vary in size and have boarders. They also include an advertisement on the side bu
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Magazine Terminology

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The letter "G" in the masthead is covered by Kerr's head as the reader already knows what the magazine is called because it is so iconic. The cover lines are very minimalistic which offer a high end feel which an AB 16-25 female reader would prefer. The main cover line 'free spirit" makes the reader feel like they're free and can live like the cover model. They have also only used Kerr's first name in the cover lines because she is so well known. The colour pallet is very minimal too, with a grey background and Kerr wearing a bold pink fur coat, which is eye catching but still very classy. The photographer has deliberately used this photo because Kerr is giving a direct mode of address. Her eyes match with the reader, drawing them in and subsequently buying the magazine.
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Bauer Magazine Analysis

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The mid shot of Dame Quentin Bryce takes up the majority of the magazine cover. The readers eye line is directed towards her, inviting the reader in and making them want to buy the magazine. Her smile is also inviting and friendly which shows her personality and people might want to read about her because of this. She is also a well known public figure in Australia and mature readers might want to buy the magazine because of this. However, she is someone to be looked up to by a younger audience to people might buy the magazine for their younger friends in he 16-25 range. She is also covering some of the masthead which shows that the magazine is well known and doesn't need its whole name shown. It also gives the magazine a more 3D look which makes it more personal. The tag line after Bryce's name also draws the reader in as they want to know about "the story I had to tell." Because the lighting is very high key and bright and the magazine is an Australian magazine
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Bauer Research

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Bauer Media Group Bauer Media Group  is a European-based media company, headquartered in  Hamburg , Germany, that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. Bauer Verlagsgruppe has been managed by five generations of the Bauer family. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of  Bella  magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of  Emap  Consumer Media and  Emap Radio  in 2008.
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