Magazine Terminology

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The letter "G" in the masthead is covered by Kerr's head as the reader already knows what the magazine is called because it is so iconic. The cover lines are very minimalistic which offer a high end feel which an AB 16-25 female reader would prefer. The main cover line 'free spirit" makes the reader feel like they're free and can live like the cover model. They have also only used Kerr's first name in the cover lines because she is so well known. The colour pallet is very minimal too, with a grey background and Kerr wearing a bold pink fur coat, which is eye catching but still very classy. The photographer has deliberately used this photo because Kerr is giving a direct mode of address. Her eyes match with the reader, drawing them in and subsequently buying the magazine.




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